Supply Management System for RCA Dissertation Example | Topics and Well Written Essays - 7000 words

Supply Management System for RCA - Dissertation Example This project helped me a lot in exploring new facts and increased my knowledge for practical implementation. Thanks a lot to all who helped me a lot in completing the project. Table of Contents List of Figures & Tables i Abstract ii Introduction 1 Origin of ERP 1 Steps involved in the Implementation of ERP 2 i. Stratategic planning 2 ii. Procedure Review 3 iii. Data collection & Clean up 3 iv. Training and testing 4 v. Go live and evaluation 5 Best Practices affecting the successful Implementation of ERP (Supply management Software) 6 i. Requirement of an ERP solution 6 ii. Successful project planning and project execution 7 iii. Integrated Team work 7 a. Identification of Team leader 7 b. Balancing the duties of ERP team members 7 iv. Selection of the best ERP Solution & ERP implementation strategies 8 v. Building up realistic expectations about the ERP implementation 8 Literature Review 9 The Study; Implementation of ERP (SUPPLY Management System) on RCA 9 Research Methodology 15 P re-Implementation Activities 18 i. Requirement of an ERP solution 12 ii. Reasons for RCA to implement ERP solutions or management system 13 iii. Scope of Work 13 iv. Steering Committee 14 v. Preparedness 15 Implementation Processes 16 1. Preparation Business Document 17 2. Signing Base-Line agreement 19 3. Picturing the Scenario 20 Five steps for implementation of ERP on RCA: 21 1. Strategic planning 22 2. Procedure review 23 3. Process maps 23 i. Initializations and configurations 24 ii. Making user accounts and details 24 iii. Data Collection & Clean Up 25 iv. Business Documents as prepared by the ERP implementation Team:25 Conclusions 28 Discussion and analysis 30 References 31 List of Figures and Tables: Fig i. ERP and its five successful modules Pg Fig ii. Different steps of successful implementation of ERP Fig iii. Workflow for implementation process List of Tables Table 1. signing sheet for implementation processes Table 2. showing the process maps and legends of process maps Table 3. Initialization and setting document Table 4. showing the document of Budget setting Table 5. showing the approval of authorization matrix Abstract The Enterprise Resource planning is the most widely used technology around the world for integration and automation of the systems which help in the operational organization. In this study, special focus has been paid on analyzing the various steps that are involved in implementation of Enterprise Resource planning on RCA. It discusses the various modules and the initializations that need to be done before preceding an organization to a fully automation and integration of the systems. It discusses the complete framework of the implementation of ERP with reference to the risks and necessary management associated with each and every step of the implementation. The study also analyzes the extent of the support that ERP implementation provided on RCA and what were the impacts of the ERP implementation on the system efficiency and pr ocesses. Actually the RCA is trading company to

Consumers Choice Regarding the Selection of a Mobile Phone Brand Essay

Consumers Choice Regarding the Selection of a Mobile Phone Brand - Essay Example Globalization has made a severe impact on consumer behavior and choices, especially in the consumer goods sector. Consumer choices are influenced by several factors such as situational factors, socio-economic background, and cultural differences. Globalization has not made the consumer needs homogenous. Segmentation also is not sufficient and the marketers need to know consumer attitude because attitude helps the marketer advertise in the right market although attitude does not reveal the brand preference. The motivation for the study arose from the recent focus on brand image and how brands influence consumer choice, especially in the mobile phones market. With the aim to evaluate the factors on which the consumers make their choice in selecting the mobile phone brand, this study was undertaken. Four objectives were hence set and after extensive literature review in Chapter II, the methodology for research was presented in Chapter III. The justification for choosing the qualitative approach has been provided. The chosen instrument for data collection has been face-to-face interviews of the male consumers as well as of the representative from a telecom company. The female consumers were interviewed over the phone due to cultural barriers. All four objectives of the study have been achieved. The literature review suggests that the perception of the Saudi Arabian consumers differs distinctly from the Western consumers. Even though the Saudi Arabian consumers are attempting to adopt the western culture, the international marketers should note that certain elements of culture cannot be ignored. The study concludes that the needs and wants of the consumers are not homogenous and difference also exists across genders. While men prefer phones that offer technologically advanced features women look for the convenience of usage and the security of after-sales service. Many consumers identify their status with the phone and hence iPhone is preferred despite some weakness es that iPhone has. Price and country of origin matter little to the consumer. Consumers prefer Bluetooth enabled phones but most smartphones carry this feature today. All these factors would help the marketers plan and revise their marketing and promotions strategy to meet individual consumer needs and wants. Flexibility is the key to sales and the dealers should be able to meet consumer requirements. The consumers have not demonstrated any brand preference but they would not like to risk quality since mobile phones are not purchased frequently. They hence prefer to purchase tried and tested brands, and this demonstrates uncertainty avoidance culture in Saudi Arabia, which is a collectivist society. Hence to be able to sell something of repute such as iPhones or BB the dealers would need to offer something unique to the consumers. Dealers can position themselves as consumer-friendly points of purchase and offer user reviews through their blog or user forums. The study concludes by providing the area for further research where the role of the media and the role of the dealers could be evaluated in helping consumers make their choice of brand when purchasing mobile phones. Limitations of the study have been highlighted and ethical concerns have been addressed.